Step-by-step guide to producing a comms strategy for your organisation. A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives.
Writing a communications strategy - university of oxford
Statement of purposeIt is useful to say up front why you have developed a communications strategy and what you hope to achieve with it. This does not need to be very detailed, it acts as a reference and reminder for those using it in their work.
For example:"This communications strategy shows how effective communications can:help us achieve our overall organisational objectivesengage effectively with stakeholdersensure people understand what we dochange behaviour and perceptions where necessary. Your current situationThe introductory part of the communications strategy should briefly outline what your organisation does, what its main functions are and where it operates. It should also look at your organisation’s communications strengths – what has been successful and what hasn’t worked well over the last five years or so. The following tools can be used to help analyse your organisation’s current situation.
a) PEST AnalysisThis involves listing the Political, Economic, Social and Technological factors that could affect your organisation’s work Should i buy a communication strategies paper Premium Senior single spaced Best website to get writing help communication strategies paper British .
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You should indicate why each factor will have an effect. For example, under ‘political’ you might include: Change of government: need to build contacts with new civil servants/MPs.
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b) SWOT AnalysisA SWOT Analysis involves listing your organisation’s strengths, weaknesses, opportunities, and threats. Think about what this means in terms of your communications priorities. How can threats be turned into opportunities? How can you play on your strengths through effective communications?See more on SWOT analysis in our strategy section.
c) Competitor AnalysisAnother useful tool when assessing your current situation is to look at what your competitors are doing.
This can be a relatively simple exercise where you identify your main competitors and rank them against certain criteria White Paper Communications (WPC) is a Singapore based one-stop Marketing and Communications delivery agency. The firm provides a full range of services ..
Try to be objective when assessing current strengths and weaknesses.
Organisational objectives and communications objectivesAny communications strategy should closely reflect your overall organisational plan Communication is the basis for individuals and groups to make Organizational leaders and communication specialists first develop strategies to achieve ..
In this section you should look at your organisation’s overall vision and core aims and objectives.
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As well as referring to specific objectives, this section should give an overall sense of the principles of communications that underpin the strategy and the key messages that the organisation wants to convey. It is important that your communications objectives should be seen to contribute to the achievement of the overall objectives of the organisation. In this way they will be recognised not as an “add-on”, but something as fundamental as operational or policy objectives to achieving the organisation’s overall mission.
The example below shows how for a (fictional) homelessness organisation this might work in practice.
Developing a communications strategy — knowhow nonprofit
EG - Objective 1: To provide the best standards of care and support for people using our servicesOperational or policy objectives